Google Stock Price Too Expensive for You? Try Options

how to buy stocks in google

The technology titan produced almost $20 billion of net income in the third quarter of 2023. When deciding between the two, weigh the importance of having a say as a shareholder. Since the company went public on August 19, 2004, Google has never paid a dividend to its shareholders. Google’s stock has split twice since the company first went public on August 19, 2004. To help you navigate this information, you may turn to expert analyses, like those available on Morningstar and Forbes or even your brokerage platform.

Google stock last closed at $136.65, up 0.63% from the previous day, and has increased 54.51% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.12 percentage points. Google stock is currently +61.03% from its 52-week low of $84.86, and -3.24% from its 52-week high of $141.22. If you don’t think that any of the brokers above is a good fit for you, you should try our broker comparison page. By answering a few simple questions, we will guide you to the best online broker for your needs.

Consider buying mutual funds or ETFs instead

If the stock has more business risk, then you might choose an even lower percentage than this range. At less than 24 times, the valuation of Google’s parent company is about the average of the major stock market indexes. As of late 2023, the S&P 500 traded at more than 21 times its forward price-to-earnings (P/E) ratio, while the Nasdaq Composite traded at 28.5 times its forward P/E ratio. However, keep in mind that how much to invest should be based on various factors. If you don’t already have a diversified portfolio and a solid emergency fund, for example, you may want to limit your investment in an individual stock like Google for now. This also means that new investors could buy into the company at the price of $75 per share rather than the previous price of $150 per share.

On eToro, you will benefit from some of the lowest trading spreads among online brokers. Basic fees charged include a $5 withdrawal fee, $10 monthly inactivity fee and overnight fees on CFDs. If researching Alphabet stock, for example, you will find fundamental research, charts, analyst research and peer social trading feeds on four tabs. The live social media feeds from your peers provide better trading tips than some Wall Street analysts. EToro is regulated in multiple jurisdictions, with licenses from ASIC, CySEC, and the FCA. As a young man, Buffett liked to invest in discarded companies he likened to cigar butts on the pavement that could provide a few free puffs to anyone who made the effort.

Mark a portfolio as a playground portfolio

Warren Buffett famously said, “Buy into a company because you want to own it, not because you want the stock to go up.” He’s done pretty well for himself by following that rule. Don’t want to do all this investing stuff yourself or feel overwhelmed? Check out my flat-fee-only fiduciary friends over at

  • In addition to choosing the right brokerage for your needs, consider the type of account you want.
  • You’ll need to check in periodically to make sure it’s helping you make satisfactory progress toward reaching your goals.
  • In fact, according to investment research firm Morningstar, GOOGL is undervalued at a 32% discount as of late March.
  • The best place to begin is with the company’s Form 10-K, which is the annual report that all publicly traded companies must file with the SEC.

You can review those documents on Google’s investor relations site or by searching the SEC’s database. Further, it has been able to consolidate its market share with its Chrome browser and Android operating system, and it pays Apple to be the default search engine on Apple mobile devices. The California-based company processes billions of search requests each day, and it is among the most visible and recognizable private entities in the world. Artificial intelligence and smart robots

Across all its services, Google is enhancing services and interconnectivity through artificial intelligence. Google shoppers are being connected across YouTube, Search, and Google Assistant and other smart home devices. AI bots are switching to more responsive ads as the deep learning engine identifies which ads work best with search terms.

FAQs on investing in Google (Alphabet) stock

Typically, when you share files from Google Drive, you will find only one sharing button. However, people often get confused when they want to share a Google Form. Here we will guide you on how to share Google Forms with anyone on mobile and PC.

how to buy stocks in google

Virtually synonymous with online search engines and the internet, it’s even become a verb – to google something means to look it up on the web. Google, the technology giant that dominates the search engine market, has been a top-performing stock for many years. As a subsidiary of Alphabet Inc., Google offers investors an opportunity to invest in one of the most innovative and successful companies globally. Although you can’t invest directly in Google’s search engine, you can invest in its parent company, Alphabet. If you still need to open one, these are some of the best-rated brokers and trading platforms.

Alphabet’s revenue

You don’t want to put your child’s college fund into one technology stock. Researching a company can help you see the risks — and it can highlight the potential rewards. So after doing your research, if you decide Google is a stock you want to buy, read on. To get started, you can read about both GOOGL and GOOG’s recent earnings reports and find out what analysts have to say about the company and the industry. Even with a stock like Google, you don’t want to set autopilot and never revisit your investment.

how to buy stocks in google